Fourteen years at Wolff Olins and Saffron Brand Consultants, alongside senior strategists and executive creative directors, on identities for London 2012, PwC, Google and Credit Suisse. My role sat between the idea and the real world: turning brand strategy into guidelines, systems and assets that client teams and agencies could apply with confidence.
From a suite of 28 guidelines for PwC, to a petrol station brand carried from concept visuals to a built prototype, to 3D, motion and film that show a brand on products and environments before anything is made.
Based in Surrey, working remotely with agencies and businesses globally and locally, with a toolkit that runs from print artwork and 3D to film editing and AI-assisted workflows.
Swarovski case study image
Apple stores arotworking
Phone store 3D render
Ident 3D motion
Technical image creation tool
Event social media 3D animations
Brand casestudy photography
Brand launch 3D motion film
Client on-site interview filming
Artwork and production mockup
Some client logos and work shown in this portfolio were produced while working at Saffron brand consultants and Wolff Olins. Some images, film and photography are my own personal works and some are recreated interpretations of projects I have worked on.